Industries/Media and Entertainment
Media and Entertainment Software Development
In media, you are not competing with rivals. You are competing for attention, against everything on the screen. We build the platforms and AI that win it, and keep it.
Build your media platform
Every media business runs on the same scarce resource: attention. Great content earns it, but personalisation is what keeps it.
The platforms that win, in streaming, gaming, publishing or audio, are the ones that learn what each person wants and serve it before they get bored. That is not a content problem, it is a data and AI problem, and it is what we build.
Media and entertainment software development is the building of technology for streaming, publishing, gaming and audio, including OTT platforms, content management, AI recommendations and adtech.
The loop that powers modern media. Each turn makes the next stronger.
Content
Publish and manage content at scale, across formats and channels, on a platform that makes shipping easy.
Personalise
AI recommendations and personalised experiences that show each user what they are most likely to watch, play or read next.
Engage
Frictionless playback, discovery, community and notifications that turn a visit into a habit.
Learn
Every interaction feeds the data that makes the next recommendation sharper, which drives more engagement, which creates more data.
More engagement creates more data, which sharpens personalisation, which drives more engagement.
The full Noseberry stack, built to win attention.
AI Solutions
Recommendation and personalisation engines, content tagging and search, generative content tools, and churn prediction. The engine of the flywheel.
Data and Analytics
Audience and engagement data platforms, viewership and retention analytics, and the single user profile that powers personalisation.
Cloud and DevOps
Streaming-grade infrastructure and CDN delivery that stays fast and stable under spikes, launch nights, live events and viral moments.
Digital Engineering
The platforms themselves: OTT and streaming apps, content management, gaming backends, publishing platforms and adtech, across web, mobile and TV.
User Experience
Playback and discovery experiences so smooth users never think about the interface, because in media, friction is the enemy of attention.
Product Growth & Growth Marketing
Because media lives on subscribers and engagement, we grow acquisition, activation and retention, and market to the audiences that matter.
OTT and streaming platforms, content management systems, gaming backends and platforms, publishing and news apps, audio and podcast platforms, adtech and monetisation, and audience and community apps across web, mobile and connected TV. Built on AI, data and cloud, and owned by you.
Content recommendations
Personalised feeds and home screens
Content tagging and metadata
Smart search
Generative content and localisation
Churn prediction
Ad targeting and yield optimisation
We build for every model, and often several at once. The right monetisation and the right personalisation are two sides of the same platform.
SVOD
Subscription
AVOD
Advertising
TVOD
Transactional
Freemium
Free to paid
Hybrid
Several at once
Streaming and OTT platforms
Publishers and news media
Gaming studios and platforms
Audio and podcast companies
Adtech and creator platforms
Broadcasters going digital
Selected media work.
Real outcomes from real engagements, in the same disciplines we would bring to yours.
Improving Brand Visibility and Sales Support in Competitive Real Estate Markets
Overview Galaxy & Sawasdee Group is a real estate developer operating across residential, commercial, and industrial segments in the National Capital Region (NCR). During the engagement, the organization was managing 13 active projects across multiple micro-markets, each with different demand patterns, timelines, and buyer profiles. At this scale, marketing effectiveness depends not only on visibility […]
Xfibonacci Platform Upgrade: Enhancing Engagement and Content Management
This case study provides a detailed overview of the strategic enhancements made to the XFibonacci web application. It focuses on improving both the user interface (UI) and user experience (UX) to boost user engagement and streamline backend processes for better content management and system security.
From Spreadsheets to a Scalable Platform – building Canada’s Most Tenant- First Coliving System
The Overview About The Client Edge Living is a Canadian co-living and furnished housing platform designed specifically for students, interns, and young professionals seeking move-in-ready rooms across major Canadian cities. Operating across Vancouver, Edmonton, and Victoria, Edge Living offers fully furnished rooms in secure, well-located buildings – with flexible leases, all-inclusive pricing, and a community-first […]
Trusted by consumer platform teams.
Shekhar Rai
CEO, Headsup
Noseberry didn't sell us an AI demo. They shipped a production system that's now core to how we underwrite. The proof of concept paid for the whole program inside a quarter.
Rahul Kapoor
VP Engineering, Global Insurance Group
Shekhar Rai
CEO, Headsup
Noseberry didn't sell us an AI demo. They shipped a production system that's now core to how we underwrite. The proof of concept paid for the whole program inside a quarter.
Rahul Kapoor
VP Engineering, Global Insurance Group
A decade of building consumer platforms that scale, 250+ products across 20+ countries, with strength in the recommendation, personalisation and streaming-grade infrastructure media depends on.
Led hands-on by the founders who built Noseberry.
Atul Kumar Yadav
Founder & Chief Executive Officer
Atul founded Noseberry in 2019 and sets its vision across AI, data, cloud and product, building consumer platforms that scale, with delivery for enterprises and high-growth companies across 20+ countries.
Connect on LinkedIn
Mayank Pokharna
Co-founder & Chief Operating Officer
Mayank co-founded Noseberry and runs operations and delivery as COO, leading 100+ engagements across 14+ countries spanning product, software and AI, including high-traffic consumer products.
Connect on LinkedInMedia and entertainment insights
Perspectives on recommendations, OTT platforms and media monetisation.
Media software, answered.
A recommendation engine learns from each user's behaviour, watch history, ratings and similar viewers, then predicts and ranks what they are most likely to watch or play next, and keeps improving as more data comes in.
Over-the-top: a platform that streams video or audio directly over the internet, across web, mobile and connected TV, without a traditional broadcast or cable operator in between.
Yes. We build streaming-grade infrastructure with CDN delivery that stays fast and stable under spikes, launch nights, live events and viral moments.
Subscription (SVOD), advertising (AVOD), transactional (TVOD), freemium and hybrid, often several at once on the same platform.
Yes, fully, with no lock-in.
Let us build the platform that wins attention, and keeps it.
Book a free 30-minute call and we will scope your media build.
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